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  ICYMI: Magnite gains bidder seat in CloudX mobile app auctions: Publishers on CloudX can now plug Magnite's DV+ demand into app auctions through an OMSDK-certified SDK. No fill, price or revenue data is given. What changes? https://ppc.land/magnite-gains-bidder-seat-in-cloudx-mobile-app-auctions/ #Magnite #CloudX #MobileAppAuctions #AdTech #ProgrammaticAdvertising

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  FYI: DeepSeek prices web search for AI agents at $0.75 per 1,000 calls: Search and Fetch each allow 5 requests per second per account. Claude Code and Codex tool calls stay free until October 31 - what changes once billing begins? https://ppc.land/deepseek-prices-web-search-for-ai-agents-at-0-75-per-1-000-calls/ #DeepSeek #AI #WebSearch #Pricing #ArtificialIntelligence

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  Polsat wins top spot in Poland's video rankings with 19.05% share https://ppc.land/polsat-wins-top-spot-in-polands-video-rankings-with-19-05-share/

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  Amazon forces prepaid return labels on US seller orders from December 18 https://ppc.land/amazon-forces-prepaid-return-labels-on-us-seller-orders-from-december-18/

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  ICYMI: TikTok Shop's Subscribe dashboard tracks why US shoppers cancel: Three modules cover key metrics, customer insights and product exports for US sellers with Subscribe access. What the guide leaves out about churn and cycles. https://ppc.land/tiktok-shops-subscribe-dashboard-tracks-why-us-shoppers-cancel/ #TikTokShop #Ecommerce #CustomerInsights #ShoppingTrends #ChurnRate

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  ICYMI: LinkedIn tests paying US creators for pre-roll ads on their videos: Select US creators earn when pre-roll ads run on their videos, and Business Premium members can sell 1:1 calls. What share does LinkedIn keep? It has not said. https://ppc.land/linkedin-tests-paying-us-creators-for-pre-roll-ads-on-their-videos/ #LinkedIn #SocialMediaMarketing #VideoAds #ContentCreation #DigitalMarketing

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  ICYMI: Amazon forces prepaid return labels on US seller orders from December 18: Sellers get seven calendar days per return to upload a label or refund in full, or a returnless refund is deducted. Does Amazon's own help page match the email? https://ppc.land/amazon-forces-prepaid-return-labels-on-us-seller-orders-from-december-18/ #Amazon #eCommerce #Sellers #Returns #Retail

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  ICYMI: Search drops to 12% of North American publisher pageviews, Chartbeat finds: North American publishers got 21% of pageviews from search in Q3 2025, and Central Asia lost 20 points. Overall traffic held, so what replaced those visits? https://ppc.land/search-drops-to-12-of-north-american-publisher-pageviews-chartbeat-finds/ #SearchTrends #DigitalMarketing #ContentMarketing #Pageviews #PublisherInsights

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  ICYMI: Google drops the quota form from its 200-a-day Indexing API page: Defaults of 180 metadata and 380 total requests a minute stay for job and livestream pages. No page now explains how to seek more quota or approval to use it. https://ppc.land/google-drops-the-quota-form-from-its-200-a-day-indexing-api-page/ #Google #IndexingAPI #SEO #Marketing #DigitalMarketing

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  Meta splits one AI agent into 14 specialists after it hallucinated https://ppc.land/meta-splits-one-ai-agent-into-14-specialists-after-it-hallucinated/

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  Google says URL keywords become irrelevant once a page has content https://ppc.land/google-says-url-keywords-become-irrelevant-once-a-page-has-content/

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  ICYMI: Salesforce says personal AI agents will add call center traffic, not cut it: No survey, sample or call-volume figure backs Agentforce chief Kishan Chetan's forecast for service teams. Who pays for agents that redial every few hours? https://ppc.land/salesforce-says-personal-ai-agents-will-add-call-center-traffic-not-cut-it/ #Salesforce #AIagents #CallCenter #CustomerService #ArtificialIntelligence

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  ICYMI: IAB Tech Lab flags 8 ways ad systems limit or overwrite Universal Ad IDs: Ad servers, DSPs, SSPs and agencies are told to audit every intake and sharing path for the creative ID. Who owns the fix when an ID goes missing mid-campaign? https://ppc.land/iab-tech-lab-flags-8-ways-ad-systems-limit-or-overwrite-universal-ad-ids/ #IABTechLab #AdTech #DigitalMarketing #Advertising #CreativeID

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  ICYMI: Meta's per-creative audiences force ad sets to stay open to all genders: Ad sets using it must start at age 25 or below and run to 65. Marketing API partners can test it from October 19, but Meta has not said how delivery treats it. https://ppc.land/metas-per-creative-audiences-force-ad-sets-to-stay-open-to-all-genders/ #DigitalMarketing #MetaAds #AdTech #AudienceTargeting #MarketingAPI

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  ICYMI: Older Americans lost $3 billion to fraud in 2025, FTC tells Congress: Investment scams took $1.06 billion from people over 60, up 42%, often after social media contact. Why does the FTC's own estimate stretch to $119.5 billion? https://ppc.land/older-americans-lost-3-billion-to-fraud-in-2025-ftc-tells-congress/ #FraudPrevention #FinancialLiteracy #SeniorScams #InvestSmart #ConsumerProtection

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  ICYMI: Spotify bans Family members who miss QR scan from other plans for 12 months: Members get 7 days to scan a rotating code on the plan manager's phone, in the same room. What happens to their Premium access after a miss is left unclear. https://ppc.land/spotify-bans-family-members-who-miss-qr-scan-from-other-plans-for-12-months/ #Spotify #MusicStreaming #FamilyPlan #QRScan #StreamingMusic

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  Visibility Index https://ppc.land/visibility-index/

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  StackAdapt survey: 42% say silos waste over a fifth of programmatic budget https://ppc.land/stackadapt-survey-42-say-silos-waste-over-a-fifth-of-programmatic-budget/

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  High-impact display https://ppc.land/high-impact-display/

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  Apple and Meta team up to run Meta's 816B Muse model on two Mac Studios https://ppc.land/apple-and-meta-team-up-to-run-metas-816b-muse-model-on-two-mac-studios/

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  DMA gains Firefox 6 million EU users but leaves Google 90% dominant: A University of Antwerp analysis finds Bing, Edge and Mozilla, not EU rivals, stand to gain most from contestability, questioning whether sovereignty follows. https://ppc.land/dma-gains-firefox-6-million-eu-users-but-leaves-google-90-dominant/ #DigitalMarketsAct #Firefox #GoogleDominance #TechAnalysis #Bing

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  FYI: Ireland fines Google €403m over location data flagged in 2018: Ireland's DPC fined Google €403m over location data used in ads, as the EU Council drafts a legitimate-interest basis for AI training with no right to object. https://ppc.land/ireland-fines-google-eur403m-over-location-data-flagged-in-2018/ #Google #Privacy #DataProtection #Ireland #DPC

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  Half of web requests are bots as agency CPMs climb 20%: Bots and AI agents now pass half of all web requests. Agencies report retargeting pools filling with non-humans and CPMs up 20%, while some brands want more. https://ppc.land/half-of-web-requests-are-bots-as-agency-cpms-climb-20/ #DigitalMarketing #AdTech #Bots #AI #WebTraffic

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  FYI: How computer science could fix Google's data monopoly problem: A new legal paper proposes using computer science algorithms to implement Google's court-ordered data-sharing remedies efficiently and without discrimination. https://ppc.land/how-computer-science-could-fix-googles-data-monopoly-problem/ #ComputerScience #DataMonopoly #Google #DataSharing #LegalTech

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  CIMM outlines six steps to stop AI from distorting ad budgets: The industry group's new paper says unclear MMM inputs could let AI systems misjudge TV and video value; six fixes target data gaps before 2027. https://ppc.land/cimm-outlines-six-steps-to-stop-ai-from-distorting-ad-budgets/ #AI #Advertising #DigitalMarketing #AdBudgets #MarketingStrategy

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  FYI: LiveRamp study: identity errors cut campaign ROI 70%, killing profit: Poor identity precision dropped simulated ROI from $1.50 to $0.43, enough to cancel a working campaign, while just 1% of the wrong data loss reversed rankings. https://ppc.land/liveramp-study-identity-errors-cut-campaign-roi-70-killing-profit/ #Marketing #ROI #DigitalMarketing #AdTech #DataPrecision

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  FYI: AI cuts overall search demand 29%, FinTech loses 38%, Fractl finds: HealthTech search queries decline 37 percent while SaaS search grows 48 percent, Fractl found, splitting AI's impact sharply across marketing verticals ahead. https://ppc.land/ai-cuts-overall-search-demand-29-fintech-loses-38-fractl-finds/ #AI #FinTech #HealthTech #SaaS #DigitalMarketing

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  FYI: Meta faces 6% turnover fine as EU finds Instagram breach addictive design: Brussels says infinite scroll, autoplay and personalised feeds push users toward compulsive use. Meta can contest the finding before regulators rule on a fine. https://ppc.land/meta-faces-6-turnover-fine-as-eu-finds-instagram-breach-addictive-design/ #Meta #Instagram #Privacy #EURegulations #SocialMedia

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  ICYMI: DMA gains Firefox 6 million EU users but leaves Google 90% dominant: A University of Antwerp analysis finds Bing, Edge and Mozilla, not EU rivals, stand to gain most from contestability, questioning whether sovereignty follows. https://ppc.land/dma-gains-firefox-6-million-eu-users-but-leaves-google-90-dominant/ #DigitalMarketAct #Firefox #GoogleDominance #EUtech #Bing

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  ICYMI: Vista Equity and Quinti Capital offer 50% premium for Criteo, sources say: Shares closed 21.4% higher at $23.17, giving Criteo a $1.16 billion market value. Paris-based firm has not yet decided how to respond to the takeover approach. https://ppc.land/vista-equity-and-quinti-capital-offer-50-premium-for-criteo-sources-say/ #Criteo #VentureCapital #MergersAndAcquisitions #FinanceNews #Investment