FYI: LiveRamp study: identity errors cut campaign ROI 70%, killing profit: Poor identity precision dropped simulated ROI from $1.50 to $0.43, enough to cancel a working campaign, while just 1% of the wrong data loss reversed rankings. https://ppc.land/liveramp-study-identity-errors-cut-campaign-roi-70-killing-profit/ #Marketing #ROI #DigitalMarketing #AdTech #DataPrecision