Karthik S
beastoftraal@mastodon.social
<p>Communications strategy consultant. <a href="https://mastodon.social/tags/personalbranding" class="mention hashtag" rel="tag">#<span>personalbranding</span></a> workshops. Connect with me for corporate workshops on <a href="https://mastodon.social/tags/personalbranding" class="mention hashtag" rel="tag">#<span>personalbranding</span></a>.</p>
Posts
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This.
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This is possibly the most demoralizing and devastating news I have read in recent times. I hope both that &#39;man&#39; and that landlord rot in hell/jail for the rest of their lives. And nothing changes for women (and that poor teen daughter) who are being treated as &#39;property&#39; 😡
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This is an AI-generated video by agency WPP, celebrating the blazing arrival of Ilaiyaraaja with the Tamil film AnnakkiLi in 1976 - 50 years of Ilaiyaraaja&#39;s music. There is no doubt that AnnakkiLi was a musical trendsetter and Ilaiyaraaja a genius. But I have a fundamental disconnect with the narrative. The film&#39;s central image (a working-class crowd frantically queuing outside a music store to buy a vinyl LP) is consumerist, individualist mythology grafted onto a communal, sca...
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&quot;Sanskrit has witnessed a quiet yet steady resurgence in recent years. Once perceived largely as a classical or liturgical language, it is now increasingly being approached as a living intellectual tradition—one that offers access not just to scriptures, but to philosophy, linguistics, literature, mathematics, and even environmental thought embedded in ancient texts&quot;.
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Realized that I have not read Homer&#39;s Odyssey, and may be lost while watching Nolan&#39;s film. Was looking for what to read to prep myself and stumbled on Stephen Fry&#39;s creative interpretation/retelling of Greek mythology via Mythos, Heroes, Troy, and Odyssey (4 audiobooks). Started Mythos today - loving it. The humor is typical Fry, and is terrific!
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&quot;Satisficing (satisfy and suffice) is about considering a limited set of options, then choosing one that is good enough and move on to live our lives. Whether you’re searching for a dishwasher or a date, set a good-enough standard. Stop when it’s met. Save your cognitive resources for things that matter&quot;.
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MEA missed a golden chance to get someone from Bajrang Dal to deny the Dutch PM&#39;s remarks and assert that minorities in India are perfectly safe.
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In September 2025, 8 months before PM Modi’s austerity call urging Indians to reduce gold purchases, Tanishq launched a nationwide campaign featuring Sachin Tendulkar: &quot;Your Old Gold. India’s New Strength&quot;! I presume Tanishq simply used publicly available macro data that was hiding in plain sight. India imports 99% of its gold. 25,000+ tonnes of idle gold sitting in Indian households. Rising gold prices making new purchases expensive. All this data was available to every jewe...
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Seriously, ET? 🙄
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Blood vs. tomato ketchup.
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MAGA influencer revealed as AI-crafted by student in India, raking in thousands of dollars a month that he used to pay for his medical education! https://nypost.com/2026/04/21/us-news/top-maga-influencer-emily-hart-revealed-to-be-ai-created-by-a-guy-in-india/
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Well-played, Asics! Nike recently caused a furore with their, &#39;Runners welcome. Walkers tolerated&#39; billboard in Boston, meant for Boston Marathon. After adequate criticism online, Nike buckled and removed the billboard and replaced it with one that said, &#39;Boston will always remind you, movement is what matters&#39;. But Asics noticed the opportunity and inserted itself into the conversation with a simple, inclusive message! Clever, timely. #advertising #marketing
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Of course they are politically motivated, cleverly mixed deep inside &#39;fake news&#39;, &#39;AI generated news&#39;, &#39;national security risk&#39;, and &#39;threat to the sovereignty of India&#39;... so that BJP has plausible reason to shut people who are critical of the party&#39;s continued misrule and corruption.
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Like &#39;cow vigilante&#39; in India, &#39;Trump loyalist&#39; seems to be an actual designation people are vying for 🙄