This is an AI-generated video by agency WPP, celebrating the blazing arrival of Ilaiyaraaja with the Tamil film AnnakkiLi in 1976 - 50 years of Ilaiyaraaja's music. There is no doubt that AnnakkiLi was a musical trendsetter and Ilaiyaraaja a genius. But I have a fundamental disconnect with the narrative. The film's central image (a working-class crowd frantically queuing outside a music store to buy a vinyl LP) is consumerist, individualist mythology grafted onto a communal, scarcity-era 1/5