Well-played, Asics! Nike recently caused a furore with their, 'Runners welcome. Walkers tolerated' billboard in Boston, meant for Boston Marathon. After adequate criticism online, Nike buckled and removed the billboard and replaced it with one that said, 'Boston will always remind you, movement is what matters'. But Asics noticed the opportunity and inserted itself into the conversation with a simple, inclusive message! Clever, timely. #advertising #marketing