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Itamar Medeiros

@designative@mastodon.social
mastodon 4.8.0-nightly.2026-10-06
  • Open on mastodon.social

Husband. Dad. Born in #Brazil, living in #Germany. VP of #DesignStrategy at #SAP SuccessFactors (Opinions are my own) #UX #Designer #Photographer #Speaker #BassPlayer #Capoeira. You can find me at https://www.designative.info/

527 Followers
875 Following
21 Posts
Joined November 19, 2022
Blog:
https://www.designative.info/
LinkedIn:
https://www.linkedin.com/in/designative/
YouTube:
https://www.youtube.com/designative
Bluesky:
https://bsky.app/profile/designative.bsky.social
Open post
Itamar Medeiros @designative@mastodon.social
· 6mo ago

We spent decades moving beyond #commandline—toward #interfaces that made work visible.

Now we’re rebuilding everything as chat.
Not because it fits the work, but because the tech allows it.

This isn’t a technical shift. It’s a design regression worth debating.

#AI #AgenticAI #UX #UserExperience #ConversationDesign #ConversationalUI #HumanAgentCenteredDesign

https://www.designative.info/2026/03/19/the-conversation-trap-why-defaulting-to-chat-might-be-the-biggest-interaction-design-mistake-of-the-ai-era/

The Conversation Trap: why defaulting to chat might be the biggest interaction design mistake of the AI era » { design@tive } information design
{ design@tive } information design

The Conversation Trap: why defaulting to chat might be the biggest interaction design mistake of the AI era » { design@tive } information design

We didn’t evolve past command lines to return to them in disguise. Not every task should be conversational—and designers should know better.

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Open post
Itamar Medeiros @designative@mastodon.social
· 6mo ago

Why do AI collaboration tools fail remote teams?

Maybe the issue isn’t the tech—but how we structure the work. When collaboration is misapplied, AI doesn’t fix it—it exposes it.

Are we designing for alignment… or just adding tools?

#AI #Collaboration #RemoteWork #UX #ProductDesign #DesignStrategy

https://www.designative.info/2026/04/02/the-real-reason-ai-isnt-helping-your-team-work-better/

The Real Reason AI Isn’t Helping Your Team Work Better » { design@tive } information design
{ design@tive } information design

The Real Reason AI Isn’t Helping Your Team Work Better » { design@tive } information design

Why AI collaboration tools fail remote teams isn’t about tech—it’s about misapplied work structures that AI simply exposes.

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Open post
Itamar Medeiros @designative@mastodon.social
· 6mo ago

We’re not just designing features anymore—we’re deciding what systems are allowed to do. Most teams skip that step. What if the real design problem isn’t automation, but delegation? Where should systems act—and where should they stop? #uxdesign #productstrategy #ai #humancentereddesign #AgenticAI

https://www.designative.info/2026/03/27/from-understanding-work-to-designing-delegation/

From Understanding Work to Designing Delegation » { design@tive } information design
{ design@tive } information design

From Understanding Work to Designing Delegation » { design@tive } information design

Task analysis reveals how work really happens. Designing delegation turns that insight into boundaries, control, and safe automation.

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Open post
Itamar Medeiros @designative@mastodon.social
· 26mo ago
Replying to
@garius does it mean that the destruction of the twitter brand, replacing it with “X” comes for his inability of letting go of a previous failure?
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Open post
Itamar Medeiros @designative@mastodon.social
· 5mo ago

We talk a lot about what AI agents should do. But who defines what they’re allowed to do?

Workflow encapsulation shifts design from interfaces to boundaries and makes design leadership a governance issue.

Are you ready for that shift?

#DesignLeadership #AgenticAI #UXStrategy #DesignManagement #AI

https://www.designative.info/2026/05/04/designing-boundaries-not-features-workflow-encapsulation-as-a-leadership-discipline/

Designing Boundaries, Not Features: Workflow Encapsulation as a Leadership Discipline » { design@tive } information design
{ design@tive } information design

Designing Boundaries, Not Features: Workflow Encapsulation as a Leadership Discipline » { design@tive } information design

Learn how workflow encapsulation in agentic systems helps design leaders define boundaries, reduce risk, and scale AI product governance.

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Open post
Itamar Medeiros @designative@mastodon.social
· 5mo ago

#AgenticAI breaks traditional requirements. If systems interpret goals, are outcomes enough—or do we need explicit intent? Intent documentation in agentic #ProductDesign may be the missing layer. Curious how teams should adapt?

#ArtificialIntelligence #DesignManagement #DesignStrategy

https://www.designative.info/2026/04/29/from-intent-to-alignment-why-design-leadership-must-institutionalize-intent-documentation-in-agentic-product-design/

From Intent to Alignment: Why Design Leadership Must Institutionalize Intent Documentation in Agentic Product Design » { design@tive } information design
{ design@tive } information design

From Intent to Alignment: Why Design Leadership Must Institutionalize Intent Documentation in Agentic Product Design » { design@tive } information design

Agentic AI challenges traditional requirements; intent documentation in agentic product design aligns teams and guides Agents beyond the UI.

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Open post
Itamar Medeiros @designative@mastodon.social
· 5mo ago

In honor of Earth Day, NASA’s Kennedy Space Center shared an interactive digital tool turns satellite images of the planet’s landscapes into a typeface. https://www.fastcompany.com/91531474/nasa-your-name-in-landsat #typography

fastcompany.com
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Open post
Itamar Medeiros @designative@mastodon.social
· 5mo ago

Healthy public incentives, a #cinema tradition and a united local film community have helped #Recife — my hometown— onto the international stage https://variety.com/2026/film/global/recife-brazil-film-hotspot-mendonca-filho-mascaro-gomes-1236726831/?fbclid=IwdGRleARUpflleHRuA2FlbQIxMQBzcnRjBmFwcF9pZAo2NjI4NTY4Mzc5AAEemtg26tOsKKvKsUjpr7D3Me5uvvFtnvvKGykVE3uywgt0Y9LQEwMcjroe8s4_aem_3IuyjeMQJqFBH26N3lMwyA&utm_id=97758_v0_s00_e0_tv0 #Brazil

From ‘The Secret Agent’ to ‘The Blue Trail’ to the Future: How Recife Became Brazil’s Burgeoning Film Capital
Variety

From ‘The Secret Agent’ to ‘The Blue Trail’ to the Future: How Recife Became Brazil’s Burgeoning Film Capital

With successful public funding initiatives, a strong local film community and great talent, Brazil's Recife has solidified itself as a prime film hub.

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Open post
Itamar Medeiros @designative@mastodon.social
· 5mo ago

We can trace everything our AI systems do—but can we tell if it’s actually good?

Evaluation in agentic AI is not about more metrics. It’s about defining what “good” means—and testing it continuously.

Are your #evals designed—or just observed?

#AgenticAI #ProductStrategy #UXStrategy #ProductDesign

https://www.designative.info/2026/04/21/from-behavior-to-judgment-designing-evaluation-for-agentic-systems/

From Behavior to Judgment: Designing Evaluation for Agentic Systems » { design@tive } information design
{ design@tive } information design

From Behavior to Judgment: Designing Evaluation for Agentic Systems » { design@tive } information design

Learn how to evaluate agentic AI systems using dual evaluation, LLM-as-a-judge, and hybrid methods that go beyond observability.

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Open post
Itamar Medeiros @designative@mastodon.social
· 5mo ago

We’ve focused on explainability—but is that enough?

If you can explain a decision but can’t see how the system behaves over time, can you really trust it?

Maybe the real gap in AI design isn’t reasoning… it’s observability.

#AI #UX #ProductStrategy #HumanAgentInteraction #Observability #Metrics

https://www.designative.info/2026/04/20/ai-observability-is-the-missing-layer-in-human-agent-systems/

AI Observability Is the Missing Layer in Human–Agent Systems » { design@tive } information design
{ design@tive } information design

AI Observability Is the Missing Layer in Human–Agent Systems » { design@tive } information design

AI explainability isn't enough. Without observability, teams can't understand or trust how agent systems behave at scale.

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Open post
Itamar Medeiros @designative@mastodon.social
· 5mo ago

Oscar Schmidt, Brazil's basketball legend, passed at 68. He turned down the NBA and still became a legend. Was it a bold choice or a missed shot? After photographing him with Magic Johnson, I saw his genius in a different light. #Basketball #RIPOscar

https://www.designative.info/2026/04/18/for-inspiration-the-story-of-schmidt/

designative.info
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Open post
Itamar Medeiros @designative@mastodon.social
· 6mo ago

We keep saying “put a human in the loop” as if that guarantees control. But what if it doesn’t? What if control isn’t about presence—but about how responsibility and authority are designed? Where does HITL actually break down? #AI #AgenticAI #HumanAgentCenteredDesign #ProductStrategy

https://www.designative.info/2026/04/10/human-in-the-loop-is-not-a-strategy/

Human-in-the-Loop Is Not a Strategy » { design@tive } information design
{ design@tive } information design

Human-in-the-Loop Is Not a Strategy » { design@tive } information design

Human-in-the-loop (HITL) promises control—but without clear roles and boundaries, control fragments and responsibility become unclear.

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Open post
Itamar Medeiros @designative@mastodon.social
· 6mo ago

Brazil closed 2025 with a record 9M+ foreign visitors and the world’s fastest tourism growth. A success story, yes—but at what cost, and for whom? Is Brazil designing a resilient visitor economy or just chasing numbers? Join the debate in the comments.

#Brazil #Tourism #TourismTrends #Economics #Travel #travelindustrytrends #travelindustryreport

https://www.designative.info/2026/03/25/economy-in-brazil-record-number-of-tourists-in-2025/

Economy in Brazil: record number of Tourists in 2025 » { design@tive } information design
{ design@tive } information design

Economy in Brazil: record number of Tourists in 2025 » { design@tive } information design

Brazil’s 2025 tourism boom shattered records and forecasts, raising a key question: can Brazil turn volume into sustainable, inclusive value?

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Open post
Itamar Medeiros @designative@mastodon.social
· 6mo ago

We didn’t evolve past command lines to rebuild them as chat.

Getting out of the conversation trap means designing *when not to talk*: combining conversation with direct manipulation, restoring visibility, and matching interaction to the job. Are we choosing the right modality or defaulting to chat?

https://www.designative.info/2026/03/23/beyond-the-conversation-trap-designing-for-hybrid-human-agent-interaction-modes/

Beyond the Conversation Trap: Designing for Hybrid Human-Agent Interaction Modes » { design@tive } information design
{ design@tive } information design

Beyond the Conversation Trap: Designing for Hybrid Human-Agent Interaction Modes » { design@tive } information design

Hybrid interaction patterns for agentic AI show how conversation and direct manipulation work together to support real work beyond chat-first design.

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Open post
Itamar Medeiros @designative@mastodon.social
· 6mo ago

Strategy starts with shifting beliefs. Liminal Thinking gives you the tools to create change by making assumptions visible and new thinking possible. #DesignStrategy #OrganizationalChange #UXLeadership

https://www.designative.info/2026/03/18/book-review-liminal-thinking-by-dave-gray/

Book Review: "Liminal Thinking" by Dave Gray » { design@tive } information design
{ design@tive } information design

Book Review: "Liminal Thinking" by Dave Gray » { design@tive } information design

"Liminal Thinking" is a concise guide to shifting beliefs and navigating ambiguity. Required reading for leaders guiding change through design.

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Open post
Itamar Medeiros @designative@mastodon.social
· 7mo ago

40 years of Songs from the Big Chair: a record that taught me to live with the tension between “Shout” and “Everybody Wants to Rule the World.”

https://www.designative.info/2025/02/25/for-inspiration-everybody-wants-to-rule-the-world-by-tears-for-fears/

For Inspiration: “Everybody Wants to Rule the World” by Tears for Fears » { design@tive } information design
{ design@tive } information design

For Inspiration: “Everybody Wants to Rule the World” by Tears for Fears » { design@tive } information design

40 years of Songs from the Big Chair: a record that taught me to live with the tension between “Shout” and “Everybody Wants to Rule the World.”

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Open post
Itamar Medeiros @designative@mastodon.social
· 7mo ago

Most AI tools support to collaboration focuses on transcripts, summaries, and notes. But recording conversations doesn’t create alignment—grounding mechanisms do.

AI Agents in teamwork should focus on maintaining shared understanding, not just documenting collaboration.

https://www.designative.info/2026/03/14/common-ground-at-scale-maintaining-shared-understanding-when-agents-mediate/

Common Ground at Scale: Maintaining Shared Understanding When Agents Mediate » { design@tive } information design
{ design@tive } information design

Common Ground at Scale: Maintaining Shared Understanding When Agents Mediate » { design@tive } information design

In the age of agentic AI, collaboration agents shouldn’t just summarize meetings—they should help teams build and maintain shared understanding.

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Open post
Itamar Medeiros @designative@mastodon.social
· 7mo ago

As "The Secret Agent" walks into Oscar weekend with four nominations, the real question isn’t “How many Oscars?” but “Which values are we amplifying when the world is watching?” From Recife’s streets to Hollywood, what should success mean for artists and designers today?

https://www.designative.info/2026/03/13/arts-in-brazil-the-secret-agent-heads-into-oscar-weekend-with-four-nominations/

Arts in Brazil: “The Secret Agent” Heads into Oscar Weekend with Four Nominations » { design@tive } information design
{ design@tive } information design

Arts in Brazil: “The Secret Agent” Heads into Oscar Weekend with Four Nominations » { design@tive } information design

Wagner Moura and The Secret Agent head into Oscar weekend with four nominations, turning Pernambuco’s darkest memories into global reflection.

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Open post
Itamar Medeiros @designative@mastodon.social
· 7mo ago

With a total of 87 consortium members involved, the project aligns with broader EU strategic priorities and the work of organisations like IPCEI-CIS, the Smart Networks and Services Joint Undertaking (SNS JU) and EuroHPC, supporting European industrial competitiveness. https://digital-strategy.ec.europa.eu/en/news/commission-announces-eu75-million-euro-3c-project-build-federated-telco-edge-cloud-infrastructure #SovereignCloud

Shaping Europe’s digital future

Commission announces €75 million EURO-3C Project to build a federated Telco-Edge-Cloud infrastructure for digital sovereignty

At Mobile World Congress 2026, the European Commission has unveiled EURO-3C, a €75 million project to develop Europe’s first large-scale federated Telco-Edge-Cloud infrastructure, supported by Horizon Europe.

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Open post
Itamar Medeiros @designative@mastodon.social
· 7mo ago

The European Parliament adopted on Tuesday a series of recommendations urging lawmakers to find a “permanent” solution to protect #copyright from use by #artificialintelligence (#AI), a move that #creativeindustry groups say signals strong political backing for #artists and rights holders.

#IntellectualPropertyProtection #IntellectualProperty #Creativity #CreativeProcesses

https://www.euronews.com/next/2026/03/10/eu-parliament-urges-new-rules-to-protect-creative-works-from-ai-training

euronews.com
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Open post
Itamar Medeiros @designative@mastodon.social
· 7mo ago
reuters.com
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