if encouraging people to wear masks isn't working, maybe we should discourage them instead? "you can't handle an N95. it's too powerful for you." "i haven't been sick since 2019. it's not for the faint of heart." "i keep having to pick up slack for my sick colleagues. it's unenviable." "you couldn't handle doing something that others disapprove of. turn back before it's too late." "you don't want to know the historical reasons your doctor thinks masks are useless. it'll make you so angry." "i can form complete sentences without using chatGPT. i'll get fired soon if things don't change."