The alphabet soup brands on Amazon kind of remind me of the names of the moon folks in The Dispossessed. "Is it true that you get your names from a computer?" "Yes." "How dreary, to be named by a machine!" "Why dreary?" "It's so mechanical, so impersonal." "But what is more personal than a name no other living person bears?" "No one else? You're the only Shevek?" "While I live. There were others, before me."