BTW - we have had questions about why the email templates are short in length - typically around 250 words. It's a corporate sales tactic to create meaningful and succinct messages that the recipient can read easily on the phone with no scrolling. The majority of emails are read on a cell phone and long messages will typically be abandoned if the reader is in a rush. You'll get more attention by hooking them in a series of short messages versus a mini-novel. #SalesPitch