As important as visibility is, concrete actions are crucial. Rainbow or Pink Washing I would argue are deleterious, and as we have seen with Mullvads actions this weekend any company that shows contempt for the LGBTQIA+ and other minority communties can expect backlash. Not showing up for us by even doing the absolute minimum is a sure fire indicator of which companies to avoid, where possible.
"Do you also miss rainbow washing? - queer.de
https://www.queer.de/detail.php?article_id=58527
Man stelle sich vor, es ist Pride Month – und es tauchen nicht überall Logos in bunten Farben auf. Die schwindende sichtbare Unterstützung besorgt die queere Community. Was Unternehmen dem entgegnen. (Politik - Deutschland)"