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  AI for the enterprise, Apple leaks, how Eddy Cue schmoozed Formula 1, save yourselves from scammers - and iPhone 18 Pro Max is selling fast. https://thecorenews.substack.com/p/the-core-curated-apple-news-sept?r=5l3lg&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

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  Apple has opened Apple Music Hall, an amazing state of the art live music venue in London where artists can perform, record the show in Spatial Audio, create a broadcast-ready mix, and capture video in one place. https://www.applemust.com/apple-opens-live-music-venue-in-londons-battersea

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  What is Reference Image, what is it good for, how does it work? https://www.computerworld.com/article/4222803/apple-just-gave-every-iphone-photo-a-digital-alibi.html

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  MacPaw has introduced Leebry, its all-new AI solution for enterprise IT designed to take away the pain of repetitive tech support work. https://www.applemust.com/macpaw-enters-enterprise-it-with-leebry-ai-assistant/

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  With memory prices having risen five- to sevenfold since the beginning of 2025, many brands may have no choice but to implement substantial price increases or discontinue product lines that have slipped into negative gross margins. https://www.applemust.com/trendforce-says-iphone-18-pro-costs-apple-38-more-to-make/

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  Apple is seeing a lot of success with iPhone 16e across US prepaid smartphone markets, claims this month’s Wave7 Research report. https://www.applemust.com/iphone-16e-leads-the-us-pre-paid-market/

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  It moves to pretend it’s alive, even as life on Earth continues to be wiped out, because dead objects don’t sell well https://www.applemust.com/until-the-batteries-run-out/

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  OpenAI channels Protagoras, Apple chases memory and will pay for your old kit, and MacBook Neo tore a chink out of tablet, ChromeBook, and PC sales. All in today's short collection. https://thecorenews.substack.com/p/the-core-apple-tldr-august-6?r=5l3lg&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

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  iPad sales declined 8% while Mac sales grew 15.9%. ChromeBook sales also fell. https://www.applemust.com/omdia-people-bought-macbook-neo-not-ipads-chromebooks-in-q2/

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  When AI is already being successfully used to identify software vulnerabilities, any state-mandated backdoor will be found and used by nation-state adjacent hackers, leaving us all less safe than before. https://www.applemust.com/the-uk-government-still-doesnt-understand-encryption/

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  Apple is preparing for new leadership and exploring opportunities like Apple-as-a-service with Klarna. TSMC’s chip price increase will likely impact Apple’s products. https://open.substack.com/pub/thecorenews/p/the-core-apple-tldr-july-21?r=5l3lg&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

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  In a move both unwelcome and unsurprising, Apple’s Vision Pro and smart glasses hardware chief, Paul Meade, is leaving Apple to go work at OpenAI https://www.applemust.com/apples-vision-pro-vp-makes-move-to-openai/

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  An App Store model also gives Apple a chance to offer up APIs to AI developers to enable sophisticated AI applications that do not devour personal privacy. https://www.computerworld.com/article/4151914/is-apple-planning-an-app-store-for-ai.html

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  Switzerland’s Proton has introduced a compelling alternative to Google Workspace, Microsoft 365, seeking privacy and a little less exposure to Big Tech. https://www.applemust.com/proton-launches-private-workspace-m365-alternative-for-enterprise/

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  Getting the iPhone Fold right matters more than getting it soon If Apple gets the iPhone Fold wrong it will be a huge setback, which is precisely why the company won’t ship anything until it’s right, no matter how long we’ve been waiting for the product to appear. https://www.applemust.com/getting-the-iphone-fold-right-matters-more-than-getting-it-soon/

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  Apple is really going for it as it promotes the start of the 2026 Formula 1 season this weekend, which will be streamed exclusively on Apple TV in the U.S. and is packed with features for race fans https://www.applemust.com/apple-goes-big-on-us-formula-1-for-apple-tv-launch/

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  High at the top and great at the bottom, the world's best AI PCs are made by Apple. https://www.computerworld.com/article/4141810/leaked-mac-benchmarks-show-that-apple-offers-tomorrows-ai-pcs-today.html

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  It would make computers for the rest of us available to all of us. https://www.computerworld.com/article/4146430/now-that-we-have-the-macbook-neo-could-apple-make-a-mac-neo-desktop.html

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  While security alone should be a good enough reason to upgrade, it’s also a fantastic upgrade if new features are what you are looking for (and you get eight new emojiis). https://www.applemust.com/here-are-8-of-my-favourite-things-in-apples-26-4-releases