#WJDS paper: How do manipulation and negativity on social media shape local public spheres? A digital ethnography in four Hungarian municipalities shows: close ties in small towns can curb negativity – but also enable personal attacks and the spread of extreme rumors. The most common disruption: fake profiles, seen by locals as harmful to the community, but also as protection against hostility. https://doi.org/10.34669/wi.wjds/6.3.1 #DigitalEthnography #Hungary #research #socialscience #facebook #openaccess