Apple has spent 12 years strengthening Beats without folding it into AirPods, preserving a separate brand that can reach Android users, compete at lower prices, and sell products that wouldn't fit under Apple's name. Here's what it looks like inside the Beats lab. https://appleinsider.com/articles/26/07/31/inside-beats-lab-outside-apple-because-airpods-cant-do-everything-well?utm_medium=social&utm_source=mastodon