Do game studios think that putting more games out more quickly will materially increase sales? Do they think this can be done sustainably? If all studios bump their production 200% and all competitors do the same… who gets the business? The rationale is cost saving, allegedly. But smacks of union busting and swerving employment law wherever possible. Do we think they’re going to lower their prices from £70.00/$92.00 with these radical cost savings? If a portion of the player base rejects the practice, and refuses to buy, and they’ll be the most ideologically committed fans, all they’re left with is the casual/arcade/streampilled remainder. Are people paid more? No. How many 90 dollar games can they buy per month? Brand dilution is a thing, too. Look at CoD, FIFA etc. Very much feels like a new frontier where the old guard makes a buck, but fades into irrelevance.