Boomers, not Gen Z, are the generation cutting back most on alcohol New research overturns assumption that abstinent younger drinkers are behind weak demand. https://arstechnica.com/health/2026/07/boomers-not-gen-z-are-the-generation-cutting-back-most-on-alcohol/?utm_brand=arstechnica&utm_social-type=owned&utm_source=mastodon&utm_medium=social