How to make a bestseller: insiders reveal the tricks of the book trade | Publishing | The Guardian "It didn’t matter if [the back cover blurb] spoiled the plot for the reader: “We need to sell 300,000 copies.” "… Until recently, publishers were all chasing SEO (search engine optimisation) – trying to write about their releases on their websites in a way that would catch the eye of Googling consumers. Now they’re trying to attract the attention of AI bots …" 🤦‍♀️ https://www.theguardian.com/books/ng-interactive/2026/aug/29/how-to-make-a-bestseller-insiders-reveal-the-tricks-of-the-book-trade?CMP=insidesaturday_email #bookstodon