2026-10-21 02:48 UTC
Creating content in 2026 is all about packaging.
For my latest video "Are tariffs making America great again?" I created the thumbnail (or cover photo) on the left titled "The King's Tax". It turned out only 1 in 20 wanted to click that.
So yesterday, I spent all day analysing and redesigning. YouTube's AI gave me the input that I looked too happy, and the hook was too abstract. So I created the one on the right with the concrete hook: "He took $166 billion".
Now 1 in 5 wanted to click.
1/3
Replies (1)
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@randahl@mastodon.social 2026-10-21 02:55
On one hand, I think it is great that creators can get realtime feedback, if the packaging does not work. On the other hand it saddens me that the world has become so competitive that if you do not understand packaging, you lose your voice — you can speak all you want, but you just won't reach an audience, because someone else with a worse video and better packaging will get all the attention. 2/3