2026-10-13 17:02 UTC
@gelbphoenix@social.gelbphoenix.de @posts
Nice article, thank you! Fairly early after launch many on the #fediverse were like "ROFL 🤣 Threads failed already". I have a different opinion.
TL;DR Meta had different strategic goals, and Threads was a resounding success.
#Threads wasn't announced with the same fanfare as Metaverse before, and Pervert Glasses or Muse today, where The Zuck was hauled into the marketing mix to make a clumsy weirdo appearance. Fedi was never a threat to Meta, but should it become so, they are now prepared. Or when another platform, perhaps #Bluesky, becomes a threat.
#EU regulations + politics may have played a role, as @laurenshof@indieweb.social alluded to at the time. But Threads was proof that Meta could quickly build production-ready services on the Instagram tech stack to compete in the market. They testdrove a new agile engineering culture.
https://newsletter.pragmaticengineer.com/p/building-the-threads-app
Should Meta decide to go all-in there's little defense in fedi's chaotic grassroots ecosystem to stave off an eventual EEE.
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