@mattmay@mstdn.social A friend and I were throwing around ideas to start business in 1996—you know the kind of things you do in lazy summers when you're in highschool. We wanted to start a credit card company. We threw out ideas like x.com and xcreditcard.com. We knew nothing about branding. We looked for the domains. Both of them were available. x.com had just come on the market. $200 for 10 years. Then we got fucked by cancer. My friend was diagnosed next day. We ended up dropping it.